Electric vehicle (EV) manufacturer Polestar is opening a new retail location in Charlotte, NC. The company’s Polestar 3 SUV and Polestar 2 EVs will be showcased at this new Tar Heel State space.
The new shop comes as electric car, truck, and SUV popularity soars in the state, increasing more than 50% in 2022. The new Sharon Road location marks 31 Polestar Spaces in North America, all of which display their vehicle prototypes. This opening also marks the next step in the brand’s continued launch across the Southeastern United States.
“With this new location, customers in Charlotte and its surrounding communities now have the opportunity to explore our brand and discover our premium EV lineup, including our all-electric SUV Polestar 3, which is now proudly showcased in all of our Spaces,” Gregor Hembrough, head of Polestar North America, said in a press release.
Photo Courtesy Polestar
At the showroom, customers can test drive and learn about the all-electric Polestar 2 fastback, which has a National Highway Traffic Safety Administration five-star safety rating and includes the international debut of Google’s Android Automotive OS infotainment system.
Visitors can also get a look at the next generation Polestar 3, which is available for pre-order with delivery set to begin in quarter two of next year.
“We have seen a significant shift in the automotive market over the last year, with many people choosing to drive electric,” Michael Spinks, principal of Polestar Charlotte, said in a press release. “My team is excited to introduce Polestar’s lineup to the residents of North Carolina and help the brand become a key player in the state’s electrification transition.”
Photo Courtesy Polestar
Overall, the new Polestar showroom is critical to address the burgeoning need for more EV retail across North Carolina. New buyers of the Polestar 2 EV and other line models are eligible for the Federal IRA Clean Vehicle credit up to $8,500 per vehicle that comes as a result of bipartisan federal legislation designed to help the United States reach its net-zero carbon emissions goal by 2050.
Each purchase gets the state one car closer to Gov. Roy Cooper’s goal of 1.25 million electric cars, trucks, and SUVs on the road by the end of this decade. EVs are registered in all of North Carolina’s 100 counties, with higher concentrations in the Research Triangle area, including Raleigh and Durham, as well as Charlotte.
Photo Courtesy Polestar
“At this stage, the challenge is not the demand; it’s meeting the demand,” Zach Pierce, the governor’s climate advisor, said to WFAE 90.7. “[Sales will increase as long as manufacturers] develop a consumer experience that is reliable [and] is affordable.”
