(Bloomberg) —
Mercedes-Benz Group AG plans to make owning a G-Wagon a little bit easier.
The German manufacturer will build a smaller version of the boxy off-roader beloved by celebrities including Arnold Schwarzenegger and Kim Kardashian, Chief Executive Officer Ola Källenius said Sunday.
The vehicle will be electric and “fun to drive — on and off the road,” Källenius said at an event ahead of the IAA car show in Munich.
The current G-Wagon is among Mercedes’s most expensive and profitable models. A “baby” G-Wagon would compete with models like Ford Motor Co.’s Bronco and likely cost significantly less than the current version, which starts at around $139,000 in the US.
It’s unclear when the smaller G-Wagon will hit the market. Next year, Mercedes plans to start sales of the G-Class’s all-electric successor, the EQG.Play Video
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