Skip to content

Ford Climbs on Surging Demand for F-150 Lightning Pickup, Other EVs

(Bloomberg) —

Ford Motor Co. rose after the carmaker’s latest quarterly sales results showed growing demand for its lineup of electric vehicles, including the flagship F-150 Lightning plug-in pickup.

EV sales tripled in September as its overall deliveries gained 16% in the latest quarter, the company reported Tuesday. Ford said inventory of the new Lightning truck stays an average of only eight days on dealer lots before being snapped up. Sales of its electric Mustang Mach-E jumped 47.3%.

“Demand remains strong with new retail orders rapidly expanding,” Andrew Frick, Ford’s US sales chief, said in a statement.

Shares of the automaker advanced 6.1% at 12:10 p.m. in New York after an earlier gain of 7.3%, the most intraday since May 13. General Motors Co. also climbed 7% after it posted a 24% gain in third-quarter sales on Monday. 

In the latest tally, Ford is beating GM in the electric vehicle race. The Mustang Mach-E sold more than 28,000 units as of Sept. 30, outselling the Chevy Bolt and small numbers of Hummer and Cadillac EVs so far this year by about 5,000. Add in the 8,760 electric Lightning pickups Ford has sold since June and the automaker is solidly in second place in the EV race, behind market leader Tesla Inc. 

Ford’s gasoline-electric hybrid models, led by the F-150 hybrid and Maverick compact pickup, also are in high demand, with the manufacturer’s hybrid sales up 22.6% so far this year. Ford said it received 86,000 orders for Maverick last month when order banks were only open for one week, selling out the new truck for the 2023 model year.

Ford said more than 80% of Maverick buyers are purchasing their first truck. The top competitive trade-ins from Maverick buyers are Honda CR-V, Toyota RAV4 and Honda Civic, according to Ford.

The EV momentum is an early sign that Chief Executive Officer Jim Farley’s $50 billion bet on electrifying Ford’s lineup is starting to pay off. He has accelerated the automaker’s switch to battery-powered vehicles and has pledged to be building 2 million EVs a year by the end of 2026.

Shares in the automaker have been volatile lately, plunging the most in 11 years last month after it revealed supply-chain shortages would add $1 billion to costs in the third quarter. Ford’s stock is down about 41% this year.

© 2022 Bloomberg L.P.


Back To Top